With the 3-string Loog Mini guitar and its accompanying app, a child can jump into playing songs -not just scales or exercises- on day one. This gives little rockers a sense of accomplishment that stimulates them to keep going. With Loog, kids are playing, learning and having fun from the very beginning, acquiring skills that stay with them forever.
From the Manufacturer
Loog guitars use the first three strings of a guitar: same strings, same tuning. This is why finger placement and everything you learn on a Loog can be applied on a 6-string guitar too. And with the free Loog Guitar app, learning guitar is as fun as playing a game.
The free Loog Guitar app has everything you need to play songs: video lessons, a tuner and even a digital songbook so you can learn guitar by playing real songs (Beatles, Stones, Taylor Swift, Bruno Mars and more).
Loog's slim neck is perfect for little kids' hands, and because it only has 3 strings, chords are reduced to the basic triad -just 3 notes-, allowing for an easier and faster learning process.
Designed with kids in mind, the app is structured as a game in which little monsters help you form chords, those chords unlock songs, and those songs unlock new worlds of awesome.
The Loog Mini comes with a deck of flashcards with chord diagrams. This is a simple but quite effective way of learning how to form chords on your Loog, or any guitar.
“If you’re thinking of getting your kids interested in music, the Loog guitar is perfect.” — WIRED
Describe your product in 3 words.
Easy. Stimulating. Empowering.
How did you come up with the idea for this product?
I remember seeing how difficult and overwhelming it was for my 6-year-old niece to play with a standard kid's guitar. That made me realize that there was an opportunity to re-think the instrument. At that time I was also finishing my Master's at New York University, so I decided that this was going to be my thesis: re-design the kids' guitar to make it fun, easy and stimulating for children to play music.
What makes your product special?
Most guitars for kids are simply cheap, scaled-down replicas of a standard guitar. And because they have six strings anyway, the neck is still too wide for a child to play comfortably - let alone easily. Plus, cheap guitars tend to be cheaply made. It makes sense to avoid spending a fortune on a beginner's instrument, but by going with really bad quality build and materials, chances are your kid won’t feel engaged enough to play. With a Loog Mini guitar and its accompanying app, kids can play songs on day one, feeling rewarded and encouraged to keep on playing and learning.
What has been the best part of your startup experience?
It's an exhilarating journey that has rewarded us on many levels. Getting emails and videos of families playing together with our guitars; music teachers telling us how much progress their students achieved since using Loog guitars; learning that a 16-year-old from the Netherlands wrote and recorded a beautiful album with her Loog; getting to collaborate with Jack White’s Third Man Records on a special edition Loog Guitar... All those things were very special to us. And seeing a video of Ronnie Wood playing a Loog Mini to his kids was pretty rad too.