With the welcome shift in market demand for color film driven by younger generations discovering, and revitalizing film
photography, Fujifilm is pleased to announce the updated release of “FUJIFILM 200” (ISO200 color film) in single roll
and three packs.
To address the new target audience for consumer film, Fujifilm has updated the packaging of the film to appeal to the
Gen Z/Millennial audience. The new product packaging includes friends celebrating and having fun – situations to use
film to capture the everyday moments. The packaging also offers multilingual directions in English, French and Spanish.
The renewed focus on analog photography, and Fujifilm’s commitment to the industry is evident in our long-term
business strategy; Fujifilm’s recent business strategy update identified Imaging Solutions business as one of the four
key pillars of the business. With this change, Fujifilm has created the Imaging Solutions Division which encompasses its
photo imaging, electronic imaging, and optical device products. The creation of this new division will accelerate the
development of new products and services across the photo imaging category.
Fujifilm is pleased to continue the legacy of analog photography and film so all generations