Olympus Unveils OM-D E-M1 MARK III Camera and TruePicT IX Processor

Olympus Unveils OM-D E-M1 MARK III Camera and TruePicT IX Processor

With the release of its OM-D E-M1 Mark III Micro Four Thirds camera as of today (Feb. 24), Olympus is also launching its TruePic IX processor and their M.Zuiko Digital ED 12-45mm F.40 PRO lens.
Tamron Introduces Three New Prime Lenses: 20mm, 35mm and 24mm

Tamron Introduces Three New Prime Lenses: 20mm, 35mm and 24mm

Being one of the most well-known lens manufacturers worldwide, Tamron maintains their brand equity with the forthcoming release of their latest pri...
Photography Equipment digital camera

Sigma Completes Mirrorless F1.4 Trifecta with New 56mm f/1.4 DC DN Lens

Sigma has just added a new member to their contemporary line of lenses for mirrorless cameras with the new 56mm lens. The addition to the roster completes their trifecta of fast aperture lenses for mirrorless cameras, which includes the 16mm and the 30mm.
Sigma Presents the World's Smallest Full-Frame Camera With the L-Mount 'Fortissimo Pianissimo'

Sigma Presents the World's Smallest Full-Frame Camera With the L-Mount 'Fortissimo Pianissimo'

Now standing as the world’s smallest, full-frame mirrorless camera, Sigma's new L-mount Fortissimo Pianissimo weighs approximately 400 grams and can fit in the palm of your hand.
Sigma's New 14-24mm F2.8 DG DN Lens Takes Astrophotography to New Heights

Sigma's New 14-24mm F2.8 DG DN Lens Takes Astrophotography to New Heights

Sigma is adding another addition to their lineup of lenses this season, as they've announced their new 14-24mm F2.8 DG DN lens, which is wide-angled and compatible with full-frame mirrorless cameras.
Fujifilm’s New X-A7 Mirrorless Camera Is a Content Creator’s New Best Friend

Fujifilm’s New X-A7 Mirrorless Camera Is a Content Creator’s New Best Friend

Fujifilm just joined the list with a surprise announcement of their new X-A7 mirrorless digital camera, which comes in a variety of colors and features a XC15 45mm F3.5-5.6 OIS PZ lens kit.
Canon Introduces 2 New Cameras: EOS 90D and EOS M6 Mark II

Canon Introduces 2 New Cameras: EOS 90D and EOS M6 Mark II

Canon introduced two new cameras, the EOS 90D and the EOS M6 Mark II, to their product lineup, with both being available for retail purchase next month.